What Happens If Your Website Is Not Mobile-Friendly

  • October 24, 2016

It is becoming increasingly clear that more number of people is now accessing the internet and the most common device being used in the mobile phone. Traditional websites that were built a few years ago, were not commonly formatted for easy view on mobile and hence do not render well on these modern devices. Most industries have quickly responded to the changing browsing habits of today’s tech savvy generation. If you are among those who have not yet made your website mobile friendly‚ it is clear that you are losing customers and business every single minute. This is an important issue which can affect your bottom line and profitability.

Not a Mobile-Friendly Website? Your competitors might have great revenue than you.

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A mobile-friendly website is designed to display content and images properly on smaller screens such as iPhone or Android smartphones, or tablets. A mobile-optimized site readily adjusts to the smaller screen size and formats the content and interface in a mobile-friendly manner. The navigation is designed to meet the mobile features with touch-friendly buttons and page elements. The text on the website is of a larger size and hence can be read easily without straining your eyes. Also‚ download speed is generally faster on mobile devices.

In today’s technology-driven world‚ smartphones are the norm rather than the exceptions. According to reliable statistics‚ a stunning 80% of all internet users access the web using smartphone. It is obvious that the number of mobile users will increase in the future and they all will be using their devices to browse the internet. When they search for the kind of products and services you are offering‚ and you have a website that is not mobile compliant‚ it is your competitors who will be laughing all the way to the bank.

Not a Mobile-Friendly Website? Google might like your competitor page more than yours.

Search engine optimized Websites

Google is now giving priority to mobile-friendly websites in mobile search results over those that are not designed for use on mobile devices. The algorithm change that Google brought about in April 2015 has changed the way Google displays mobile search results. Websites that are optimized for mobile phones can rank better than those that are not configured for smartphone users.

Those who shop online using mobile phones are likely to shop for more than those whopping through conventional browsing systems. This is a fact proven by research statistics. If you are selling low-priced products for common use‚ you can sell them better to your customers using smartphones. Grab that opportunity before your competitors win your business as well.

Not a Mobile-Friendly Website? Your Conversion Rate might crash downConversion Rate Optimized Websites

Conversion is the cornerstone of any ecommerce website. And your landing page is your biggest weapon when it comes to conversions. If you have created a great landing page that achieves high conversions on your desktop version site‚ you cannot sit back and relax because a different strategy is needed for mobile sites. You have to make sure you create responsive landing pages with mobile users in mind for best results.

Not a Mobile-Friendly Website? Your Social Media Efforts might go squandered

Social Media Optimized websites

Using a mobile-friendly website becomes even more important if you consider the fact that mobile internet access is used mostly for social media activities. Social media has a large influence on today’s generation of online buyers. They look for referrals and opinions on Facebook‚ Instagram and Twitter. A website that is not responsive can counteract your marketing efforts and make your costly advertising dollars go down the drain. Create a website that can make social media browsing easy to take full advantage of your social audiences.

If you want your business to touch sky and earn great revenues, you not only need to make your website appealing but also it should have all inches of technicality. For all the great results you need to contact an expert website development company in UAE.

 

About kanika

Kanika is an expert in digital marketing with a series of successful campaigns to her credit. As the Digital Marketing Manager, she has been instrumental in bringing in newer ideas and innovative ways of implementing them for broader success. She help businesses to understand the tremendous power and reach of Search Engine Optimization and Social Media Marketing.

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